Coachella is an annual music festival held in the California desert. It’s notable for attracting top talent on the stage and influencers and celebrities in the audience. This year’s festival began on April 11 and one influencer’s recap included a receipt showing a $945 tab for a sushi dinner for two. How did it happen?
The answer is that music festivals in general and Coachella in particular are notorious for charging guests ridiculously high prices for food and beverages. The cost of everything is increasingly rapidly and with the cheapest Coachella ticket costing $600, the festival is fertile territory for bonkers pricing.
Adelaine Morin is the influencer who shelled out $1,000 for her and a friend’s Coachella dinner. She posted a TikTok video about the experience, which was at the pricey Nobu pop-up restaurant. The friends enjoyed an omakase-style meal, which consists of courses selected by the chef.
The bill was $350 per person with a 22% gratuity ($77 each) automatically added to the bill. They also had a few beverages. Morin shared the receipt, which shows their total was $945.57.
Adelaine Morin’s receipt from Nobu’s pop-up restaurant at Coachella.
In the video, Morin says the food was good. “Sometimes it’s scary to get omakase because you don’t know if you’re going to like the food but everything that they prepared was so amazing.” She captioned the video “Worth it in my opinion.”
Morin also told outraged commenters that it was “valid” to feel a $1,000 meal is exorbitant. If you’re thinking of following suit, the Nobu pop-up restaurant is prepaid reservations only and you have just 50 minutes to eat. If you’re late for your reservation, you are given your $350 bento box to go, and you can’t eat it at the restaurant.
The answer is that music festivals in general and Coachella in particular are notorious for charging guests ridiculously high prices for food and beverages. The cost of everything is increasingly rapidly and with the cheapest Coachella ticket costing $600, the festival is fertile territory for bonkers pricing.
Adelaine Morin is the influencer who shelled out $1,000 for her and a friend’s Coachella dinner. She posted a TikTok video about the experience, which was at the pricey Nobu pop-up restaurant. The friends enjoyed an omakase-style meal, which consists of courses selected by the chef.
The bill was $350 per person with a 22% gratuity ($77 each) automatically added to the bill. They also had a few beverages. Morin shared the receipt, which shows their total was $945.57.
Adelaine Morin’s receipt from Nobu’s pop-up restaurant at Coachella.
In the video, Morin says the food was good. “Sometimes it’s scary to get omakase because you don’t know if you’re going to like the food but everything that they prepared was so amazing.” She captioned the video “Worth it in my opinion.”
Morin also told outraged commenters that it was “valid” to feel a $1,000 meal is exorbitant. If you’re thinking of following suit, the Nobu pop-up restaurant is prepaid reservations only and you have just 50 minutes to eat. If you’re late for your reservation, you are given your $350 bento box to go, and you can’t eat it at the restaurant.